Fast-food chain McDonald’s is closing 25 branches in a bid to improve profits at its struggling UK operations.
It is currently in talks with staff, but a spokeswoman said most of the closures would be older “high street” restaurants.
The company also has plans to turn 50 of its outlets into franchises.
The closures were listed in McDonald’s annual accounts, which showed that poor British sales were dragging down its European figures.
In the accounts, the firm said its UK operations were “experiencing a highly competitive informal eating out market and low consumer confidence levels”.
Not ‘lovin’ it’
It said the “UK remained a challenging marketplace and our efforts to gain traction in this market will take time”.
McDonald’s launched its global “Plan to Win” revitalisation strategy in 2003, which saw the company revamp its brand, refurbish its stores and introduce healthier menus.
It’s new “I’m lovin’ it” slogan has helped to increase sales in many parts of the world.
No comments yet.