Once there were day spas, places for women (and a few brave men) to spend time being pampered and rejuvenated with lotions, potions, and massages. Today there are medical spas, or MedSpas, which take all the comfort and care of day spas and add the latest in medical technology. MedSpas provide services in comfortable retail settings, services once confined to medical settings and performed by dermatologists and plastic surgeons.
MedSpas combine two of humankind’s most powerful urges: vanity, and the quest for immortality. Wrap those two in a franchising model and you have a recipe for success.
Just ask Jim Amos. With more than 30 years in franchising, this former IFA chairman and Mail Boxes, Etc. CEO helped get the Sona MedSpa franchise concept off the ground. Or Gary Findley, former president of Curves International, who is now director at facelogic, another growing MedSpa firm.
The old picture of mud packs and cucumber slices has been replaced with high-tech and medical terminology. If you were to enter one of the 35-plus Sona MedSpa or Sona Laser Center locations (as of late 2005), you might need someone to explain how things like advanced laser, advanced fluorescence technology, microdermabrasion, and ultrasound technologies can help you leave with a glow on your face and a spring in your step.Immortality? The big market for these evolving concepts is clearly the aging baby boomers. And not just women: in 2004, one in four customers were men, and that percentage is expected to rise. When these aging baby boomers look in the mirror and find the wrinkles and sags don’t match their “inner me,â€? they’re willing and eager to fork over their mid-life savings for anti-aging treatments, skin rejuvenating products, and non-invasive aesthetic medical procedures.
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