Ilan Alon and Dianne Welsh have compiled a far-reaching 500 page book exploring franchising in 12 West and North European countries. The countries include Austria, Denmark, Finland, France, Germany, Greece, Italy, Norway, Portugal, Spain, Switzerland and the United Kingdom.
The book contains a wealth of information covering a wide range contextual issues pertaining to franchising. Numerous topics and issues are explored, with examples including franchising history, statistics, legislation, codes of ethics, women in franchising, retailing, hotel franchising, plural form (or dual distribution) strategies and franchising trends. Not all topics are covered for each country.
International Franchising in Industrial Markets is a collection of articles selected and edited by Ilan and Dianne. The articles are written by writers from a range of backgrounds, which includes franchising researchers, lawyers and consultants from throughout Europe. Each typically specialises on their country. The articles vary in style, structure and methodologies. Some utilise quantitative statistical analysis, some employ qualitative techniques (like case study analysis), some are thFeoretical, and some are based on experience and anecdotal evidence. Some employ a mixture of styles and methodologies.
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