Franchising in the UK is a growing industry sector but there have been concerns that the continuing growth of the sector could be restricted by franchisors failing to make use of female talent in the market place.
There is a huge group of talented female entrepreneurs who are unaware of the different sorts of franchise opportunities available. The misconception is that franchise opportunities are either restricted to man-in-a-van operations in male-dominated industries or traditional female opportunities such as cleaning, nursing and childcare. This is not the case. Opportunities are available from building and property services to estate agency and letting services, training & recruitment, food & drink, health & beauty and all can be effectively run by women.
Why Women Make Good FranchiseesFranchisors primarily look for work experience preferably in marketing or sales in their potential franchisees but most important is a hardworking and self-motivated attitude. Women possess these key skills as much as Men which are transferable to running their own businesses.
Franchising also offers opportunities for women seeking flexible working hours in order to supplement a family income or juggle the responsibilities of home and children. Many franchises offer the flexibility to work from home or irregular hours so that there is no need for the usual trade off between family and business commitments.
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