The European Union represents a single market of more than 450 million consumers in 25 nations. New research by the William Rosenberg International Center of Franchising at UNH indicates franchisors worldwide, and particularly those in the U.S., are poised to take advantage of this dynamic market.Newswise — Stretching from the Artic to the Mediterranean, and the Atlantic to the Aegean, the European Union represents a single market of more than 450 million consumers in 25 nations. New research by the William Rosenberg International Center of Franchising at the University of New Hampshire indicates franchisors worldwide, and particularly those in the United States, are poised to take advantage of this dynamic market.The UK also did well with U.S.-based franchisors already operating in the EU, with 48 percent saying the UK is the most attractive EU country for expansion. Germany also was considered a good place for franchise expansion, as was France. Those surveyed said Cyprus, Malta, Estonia and Slovenia were the least attractive EU countries for expansion, all newcomers to the EU and each representing a very small market.
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