March 9, 2006 - Pizza Patrón, the premier Latino pizza brand, will introduce Pizza Lista (Ready Now), a hot and ready pizza, nationwide in their 54 locations. Pizza Lista is already available in five Texas locations (Dallas, Lubbock, Irving and two in Houston) as well as one location in Los Angeles. The new product is a large 15-inch pizza, available in pepperoni and cheese and costs $4.99.
“We realize that convenience is important to everyone and our core Latino customer is no exception,? said Ernesto Alonso Hernandez, director of operations for Pizza Patrón. “We are pleased to offer a ‘ready now’ product that meets our high quality standards.?
“The development of Pizza Lista was a result of a combination of things,? says Antonio Swad, founder of Pizza Patrón. “First we feel the need to respond to the changing nature of the pizza business. We think that with great execution of the Pizza Lista program we can be a viable alternative to typical fast food. Second, like all good companies we are always monitoring our competition. It’s no secret that Little Caesar’s has come off of life support after beginning a similar program. We think that we can do a better job and have a higher quality product than anyone else. Pizza Patron is willing to work harder as well. I believe we can do all of this and maintain our connection to the Latino community better than our competition.?
Pizza Patrón was founded by Antonio Swad in 1986. Since franchising began in March 2003, the brand has gone from four locations to 141, either open or under development. Pizza Patrón features fun and festive carryout-only pizza stores that are community based in Spanish speaking or predominately Hispanic neighborhoods and recently added its first dine-in location in May 2005. All pizza dough is made fresh throughout the evening; no preservatives are added or needed. As well, the sauce is prepared fresh in the stores from crushed Roma tomatoes and only 100 percent mozzarella is used. Whole and half pizzas are offered at prices as low as $4.99 for a large pizza with cheese and one topping and $3.49 for the same half pizza. A large “La Patrona? pizza with everything is only $6.99. For more information, visit www.pizzapatron.com.
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