Pmq:
Bettendorf, Iowa - Happy Joe’s Pizza & Ice Cream, a sleeping giant of family quick casual restaurants for more than 30 years, is attracting renewed interest since unveiling its new prototype, “Happy Joe’s Caféz,” featuring new design elements, family fun centers, party rooms and an extended menu that includes breakfast to complement its lunch and dinner offerings for sit-down, takeout, delivery, or pickup window.
After intentionally keeping a low profile while testing and tweaking the new design and menu additions in its Midwest markets, where its famous taco pizza has a “cult-like” following, Happy Joe’s recently announced its newest concept called Happy Joe’s Caféz, featuring a new facility design and menu enhancement, to debut this fall in Rockford, IL.
In another strategic move aimed at future growth, the legendary Midwest family-owned and operated 65-unit chain hired Bob Thiess, a former VP for KFC and Papa John’s, as Executive Director of Franchise Development with the objective to drive growth and attract local and area developers to open multiple Happy Joe’s Caféz.
“When I first found Happy Joe’s, it was like discovering an unopened treasure,” Thiess said. “For restaurant developers seeking to expand their portfolios with a time-tested family-oriented restaurant concept, Happy Joe’s is an undiscovered gem. I jumped at the opportunity, knowing that I was joining an established company that is willing to accept the challenges involved to successfully expand the brand. They’ve got history and a loyal following, yet they embrace new ideas to stay current and move to the next level.”
With lively locations packed with loyal guests in Iowa, Illinois, Wisconsin, Minnesota, Missouri and North Dakota, and chain sales totaling $43 million in 2004, Happy Joe’s plans to focus on growing average unit volumes and opening new units.
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