The book’s first three chapters provide an introduction to franchising and include guidelines on how to select the best franchise. The remaining chapters describe the 50 franchises selected by franchise fee range, i.e., $0-$5,000 to over $20,000. The description for each franchise includes name of president; address; phone number; discussion of its line of business; costs; benefits; and earning potential. The book’s major assets are its thorough descriptions of the franchises and its concentration on a specific target audience, those with relatively little capital. Readers may also wish to consult the Department of Commerce’s annual Franchise Opportunities Handbook. Recommended.
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