French Connection, the owner of the FCUK brand, today confirmed 2005 as one of its toughest years as it reported a halving of profits.
The beleaguered fashion chain run by Stephen Marks saw pre-tax profits fall 53% to £15.7m in the 12 months to January 31 as shoppers tired of its FCUK brand.
“The last year has proved to be the most difficult we have experienced for a considerable period of time,” Mr Marks said. “These results are a major disappointment to the board and we are doing all we can to reverse the decline.”n a bid to turn around its fortunes, French Connection recently launched a new marketing campaign in keeping with its risqué approach. The new ads feature two well-dressed women kung fu fighting in a basement before they kiss.
Launched last month, the “Fashion versus Style” marketing campaign has already attracted more than 100 complaints and was referred to the Advertising Standards Authority.
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