Cosmo Restaurants Sdn Bhd, the franchisee of Burger King in Malaysia, expects a 20% rise in overall sales to RM48 million in the 2006 fiscal year from RM40 million in 2005.
Its director of operations Khaled Hammam said overall sales this year would be boosted by the introduction of three new products, the Greek Lamb sandwich, Wild Alaskan Salmon Burger and Kofta burger.
He said the new products would contribute to about 12% rise in overall sales in the current fiscal year.
Khaled said the company would open another five drive-through outlets in Peninsular Malaysia this year at a cost of about RM1.2 million each. There are currently 21 Burger King outlets in Peninsular Malaysia, five of which are drive-through outlets.
He also told Financial Daily that Burger King recorded 2.8 million customers last year, with an average spending of RM15 per customer. He expects that to increase by 8% to three million customers this year.
Khaled said the food and beverage industry was worth more than RM1 billion last year, with Burger King having a market share of 2%.
“Our focus this year is to increase our sales through marketing strategies and opening new outlets
MUSTAZA BIN HJ. ABU BAKAR on May 23rd, 2007 at 3:37 am
Dear sir,
I dont have any comment about the burger king but however i do have something to ask about it. I am really interested to become one of the franchisee for burger king. I really hope that i can get any feed back from u about the term and condition or the regulation about it. That all for now. Looking forward for the feed back from u. Thank you very much.
Ahmad on September 30th, 2007 at 8:02 pm
Hi
Burger King, I am a Student taking research on you . pls if it is possible I want to know your Oppotunity & Thrait withing your industry, thank you I look foward to see my answer from you. once again thank you.
june hashim on March 18th, 2008 at 1:47 am
I am interested to run a burger king outlet. Appreciate if you could kindly revert on the terms and conditions, financial requirements etc.
Thanks.
naseema randeree on April 30th, 2008 at 12:04 pm
i am interested in a franchise in burger king.
KONICA SAWYER on May 2nd, 2008 at 6:55 pm
I AM LOOKING TO OPEN UP A BURGER KING
mehdi on August 24th, 2008 at 3:44 pm
sir/madam,
my name is mehdi raza from pakistan i have a registered a company in malaysia i want to open king burger franchise in malaysia tell me the procedure of open it and also send contact detail thanks
SITI ROZIAH AWG HJ JAIS on August 29th, 2008 at 11:11 pm
Hi,
I am Bruneian. I am interested to know more of your franchise and I also interested to have one franchise of Burger King In Brunei. Can I have the details of ways to have it one in Brunei?
Magdeline on August 30th, 2008 at 7:08 am
Do you agree that a financial institution lead Burger King in the supply chain service management? Why?