CK Franchising, Inc, an international franchisor that offers companionship and other non-medical services primarily for seniors under the COMFORT KEEPERS® brand, announced today it has named Jim Booth as its new president and CEO effective immediately. Booth will use his 35 years of experience in the healthcare industry, as well as his experience as a business executive, to strengthen and grow the Comfort Keepers brand nationwide.
“I am very excited to be leading Comfort Keepers at this time,� said Booth. “The decision to join the company was based on several reasons. Most significantly, this is an exciting and growing industry with significant projected growth continuing for the next several decades. The number of individuals needing Comfort Keepers services will only continue to grow. Particularly exciting is that the Comfort Keepers franchise system is exceeding the industry’s growth rate and is poised to continue its dramatic growth in the future.�
Today, 36 million aging adults in America are in need of assistance with the activities of daily living. The Comfort Keepers network has grown to be a leader in providing the services that allow older adults to live happy, fulfilling lives in the comfort of their own homes. And, national studies consistently show seniors would prefer to remain in the privacy of their own homes.
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