WineStyles, a national franchise demystifying the wine shopping experience, announced today it has sold its 102nd franchise, eclipsing the 100 franchise milestone less than 18 months since its inception in November 2004. WineStyles organizes its wine by color and style, instead of by varietals and region, simplifying the wine buying experience for consumers. Furthermore, most of its wines are priced at or below $25 per bottle. Headquartered in Fort Lauderdale, Florida, WineStyles currently has 47 stores open in 16 states across the country.Designed to transport customers into an old-world wine cellar, WineStyles is a unique concept that allows customers to choose wines based on their individual style preferences such as crisp, silky, rich and bubbly or fruity, mellow, bold and nectar. Picked by wine lovers, each WineStyles store features up to 150 world-class wines from unique labels, many exclusive to WineStyles, and hard-to-find wines from small and large vineyards around the world.
“Our growth and success is in response to consumers who are tired of being intimidated by the overwhelming selection of wine in typical liquor stores,”
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