Worldwide lodging franchisor Choice Hotels International, today announced that 2005 was a watershed year for the company’s Emerging Markets Division, which is dedicated to the expansion and diversification of the Choice Hotels franchisee base. The division increased development deals by 260 percent from 2003-2005 among target groups, including African Americans, Hispanic/Latino Americans and Native Americans.
“Choice brings a powerful and diverse portfolio to the table for minority entrepreneurs who are interested in nearly any segment of the lodging industry,” said Brian Parker, vice president, emerging markets and new business development for Choice Hotels. “With brand offerings from economy to upscale, we are able to provide the right product for the right owner in the right market. This is reflected in the fact that minority franchise agreements executed in 2005 spanned seven Choice brands.”
New construction deals accounted for 65 percent of the development deals executed by the Emerging Markets Division in 2005. Franchise contracts were signed for properties in 10 states, ranging from California to New York, and Mississippi to Utah. The franchise contracts covered Choice’s Clarion, Comfort Inn, Comfort Suites, Econo Lodge, Quality, Mainstay Suites, and Rodeway In
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