Family Burger Joint Has Recipe For Success

April 4, 2006 by Mark | 0 Comments

Msnbc:

What a lovely day Tosca Campbell and her daughter Angela Zier are having together. The women just had their nails done at Elizabeth Arden. Look at those nails, painted bright red. But truth be told, there is one more stop that will make their afternoon complete. They’d like a nice, juicy cheeseburger.

So off they go to main street in the stylish Kentlands development in Gaithersburg, bypassing the Thai place, the 1950s-style diner, Latin American food, Indian, sushi, Greek, even Starbucks. Their destination: Five Guys Famous Burgers and Fries, a little joint with all the charm of an RFK Stadium bathroom. The walls are tiled red and white. The floor is a cement slab, covered with peanut shells. The music — Kiss — is too loud. And the burgers are flying off the grill, wrapped in aluminum foil, stuffed in greasy brown bags and handed to real estate agents, bankers, UPS drivers, physical therapists, cops, lawyers and women with freshly painted nails.

“This is a good old-fashioned American hamburger, like the kind my mom used to make,” said Zier, pausing between bites of her cheeseburger. She is married to Bennett Zier, who heads Daniel Snyder’s new Red Zebra Broadcasting venture.

In Franchising in USA and/or Canada, News

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