Owner of the KFC brand, and Rostik Restaurants Limited (RRL), operator of Russia’s top chicken restaurant chain, are opening today in Moscow the first of many co-branded KFC-Rostik’s restaurants. The remodeled Rostik’s restaurant, located at Tverskaya-Yamskaya 2 (Mayakovsky Ploshchad), is 682 square-meters large and seats 364 guests. This opening follows the announcement in June last year of a unique strategic business alliance between the two companies to establish market leadership in the quick-service restaurant sector in Russia and the Commonwealth of Independent States (CIS).
At the opening ceremony, Graham Allan, President of Yum! Restaurants International, gave to RRL Chairman and CEO Rostislav Ordovsky-Tanayevsky Blanco a symbol representing Colonel Sanders’ much-coveted blend of 11 herbs and spices. Allan said: “We’re very excited to bring both KFC and Rostik’s products under one roof to 140 million Russian consumers. Providing the best of both Brands to consumers in such a big way must be one of the most innovative and ambitious business alliances done in this part of the world.”
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