Fancy a facial behind the filing cabinet, a back wax in the bathroom or nail extensions in the nursery? Then call mobile hair and beauty company Beauty on Demand.
Set up by franchise expert Sharon Kenny and business partner Lynn Stuart, Beauty on Demand - or b.o.d - began operating in December 2004. It now has 21 therapists from Auckland to Christchurch.
Tracey Fisher has just taken up the first Wellington franchise.
The business is what it says on the wrapper - full-range beauty treatments when and where you want them.
“What we are doing is the first in the world,” Ms Kenny says.
“There are lots of mobile beauty therapists, nail technicians, hair and make-up artists, but no one anywhere in the world has put it together as a franchise system.”
Beauty on Demand already has its first spin-off operation, in Dubai. Paperwork is being drawn up to take the business model to Australia, Britain and the United States.
“The mobile service market in the US and the UK is massive … I need to get my butt in there now, before someone copies me.”
Beauty on Demand therapists - collectively known as the “b.o.d squad” - attend to anyone, including highly paid executives, media folk and sports personalities who need to look good before venturing out. As well as individuals, the company does “sparties” or spa parties, bridal groups, pre-ball hair and makeup. About 15 per cent of its clients are men.
Ms Kenny says the privacy factor is important for men who wanted procedures such as facials, spray tans or waxing but did not want to go to salons or beauty spas.
In 1991, Ms Kenny and her husband were the brains behind setting up a franchised lawnmowing service which grew into New Zealand’s biggest franchise, Green Acres.
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