At the venue of the 8th China Franchise Expo, a male ran directly up to the booth of Kentucky Fried Chickens (KFC). It was not the first time for him to visit China Franchise Expo; and people in the booth told him this year that franchising KFC needed an investment from RMB2 million Yuan to RMB8 million Yuan. “I myself ran a company. Being not that rich, I have profited over RMB1 million. I just wanted to seek for an appropriate opportunity to league and join into a team with some major brands and make my business even bigger. ” said Ma Xiao, who was consulting about details of franchising in front of the booth.
On the venue of this year’s China Franchise Expo, both the number of brands taking part in the Expo and that of the audience have hit a record high. On the Expo venue, the zeal of entrepreneurs was releasing: in front of each booth, there were some spectators consulting while others filled in forms on the spot. As soon as Zhang Kuiyuan, a spectator from Shanxi, read the news from the newspaper that the Expo was being held, he called the reporter for details. On the very day when the Expo began, he called the reporter several times to ask about the Expo venue and the route to get there. The reporter found during his interviews that spectators came from various parts of the country: Guangdong, Shandong, Shanxi, Jilin, and Hubei, etc., and many people hurried to Beijing from faraway places just to seek for business opportunities.
Franchise expo has always been a platform to seize business opportunities and find out the development and changes in various industries. This year, the reporter found that some new shining points had won favors from entrepreneurs. Brand-new industries like economic hotels, after-sale services for motor vehicles, household necessities, sports and healthcare, fashionable decorations, and community commerce are growing rapidly in terms of franchising and are becoming the pursuing objectives for franchisees.
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