McDonald’s will have to rethink the way it markets its products to children, if proposals before the health select committee are eventually passed into law.
Obesity campaigners have zoomed in on the toys used to promote McDonald’s Happy Meals and Burger King products.
Fight the Obesity Epidemic spokeswoman Robyn Toomath says it is a hugely successful marketing technique.
She says Happy Meals are clearly aimed at children, and it is time for curbs on the methods used to sell fast food.
Robyn Toomath says around 30 percent of New Zealand children are already obese.
The health select committee will be looking into the advertising of food next month.
Robyn Toomath says in an ideal world, there would be no advertising or promotion of junk food at all.
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