McDonald’s Corp. is enlisting nine moms from around the world to help the fast food chain appeal to families
The company on Tuesday announced a “global moms panel� that will meet twice a year in Oak Brook to meet with top executives, menu development people and marketing folks. “This is our first customer expert panel,� says Cathy Nemeth, McDonald’s vice president of global marketing. “We want to make sure we’re meeting their needs.�
Former franchisee Richard Adams, who now advises McDonald’s operators, sees the panel as an effort to meet McDonald’s public relations needs as it continues to come under fire from anti-obesity activists. “Fast Food Nation,� the 2001 best selling book by Eric Schlosser, is being made into a movie and Mr. Schlosser is aiming a new book, “Chew on This: Everything You Don’t Want to Know About Fast Food� at kids.
“I think McDonald’s is vastly overreacting to this upcoming book and movie,� Mr. Adams says.
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