aQuantive, Inc. today announced the acquisition of Franchise Gator, an Atlanta-based pay for performance digital marketing company. Franchise Gator will retain its brand identity and operate in aQuantive’s Digital Performance Media business segment.
Through this acquisition, aQuantive deepens its experience and expertise in pay for performance marketing and acquires a leading footprint in the franchise industry. Founded in 2001, Franchise Gator has become a leader among websites offering digital marketing for franchises and new business services.
aQuantive’s digital marketing capabilities and expertise will accelerate Franchise Gator’s proven model. “Franchise Gator has built a strong pay for performance business,” said Mike Galgon, chief strategy officer of aQuantive. “Its full service franchise marketing platform, coupled with aQuantive’s core digital marketing capabilities, will serve as the ‘must-have’ platform for franchisors in the U.S. and abroad.”
“Moreover, this acquisition is an important foundation from which we may explore other verticals. We intend to focus on verticals and approaches where we can create sustainable value for both the consumer and the marketer, and will deliver that value with the professionalism and integrity that has become our hallmark,” concluded Mike Galgon.
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