Smh:
MCDONALD’S is preparing for a new defence of its hamburgers following the premiere at the Cannes Film Festival of a drama attacking the junk food industry.
Fast Food Nation, which premiered on Friday night, has an all-star cast led by Bruce Willis, Kris Kristofferson, Ethan Hawke, Ashley Johnson and the singer Avril Lavigne.
The company fears that the work may be more influential than Super Size Me, in which Morgan Spurlock chronicled his deteriorating health as he ate only at McDonald’s for a month.
At that time, McDonald’s removed the super-size option from its meals, but insisted that the decision was not prompted by the documentary.
In a memo to franchise holders, the fast-food chain has said it is considering sending a “truth squad” to “set the record straight” and get out the message that McDonald’s offers a healthy menu and provides good jobs.
Outlets are being warned to play up the variety of their menus, new healthy products and community projects.
Cast members told a press conference they had stopped eating hamburgers after taking part in scenes including meat preparation in an abattoir in Mexico.
Richard Linklater, the director, said: “I don’t know why McDonald’s is so nervous - we invented our own fast food that isn’t McDonald’s. It’s Mickey’s.
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