Santa Ana, Calif. | The remodeled Newport Beach, Calif., eatery boasts sleek, leather-padded booths, crown molding, sapphire-blue pendant light fixtures and a plasma TV broadcasting cable news.
Just another fancy fix-up at a coastal Orange County sit-down restaurant?
Not quite. Try the McDonald’s of the future.
The empire that pioneered speedy takeout is slowing things down by creating a nicer ambience for diners to relax in while eating a Big Mac. The chic treatment is part of a three-year project to make over one-fourth of the 600 Southern California McDonald’s units, including 20 of the 125 restaurants in Orange County.
“We’re trying to bring back customers that grew up and left us 10 years ago,” said Dana Crandall, operations director at nine Orange County McDonald’s restaurants.
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