One of the world’s largest hamburger restaurant chains is using premium deli meats and fresh-baked artisan bread to heat up sales and build momentum.
Wendy’s announced today that more than 20 million sandwiches have been served since the April launch of its Frescata(TM) deli sandwich line.
“We’re excited about the enthusiastic customer reaction to our Frescata deli sandwiches. It is one of the strongest initial responses we’ve had for a new menu offering in recent years,” said Kerrii Anderson, interim chief executive officer and president of the Company.
The launch of Frescata and the cumulative impact of other marketing and operations initiatives enabled Wendy’s to post the first positive same-store sales month since January 2005.
U.S. system same-store sales increased 0.4% for the April 2006 reporting period, with company restaurants up 0.2% and franchise restaurants up 0.5%. Same-store sales declined 5.5% in April 2005, with company restaurants decreasing 5.8% and franchise restaurants declining 5.5%.
Wendy’s posted a five-point positive swing in same-store sales during the April 2006 reporting period compared to the first quarter of 2006. During the first quarter, same-store sales at company restaurants decreased 4.8% and 5.2% at franchise restaurants.
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