Starbucks Coffee is planning a double shot at the market - expanding to perhaps 100 stores throughout New Zealand.
The world’s largest coffee chain has grown steadily since opening its first New Zealand store in Parnell eight years ago.
Now serving 95,000 customers a week from 44 stores, the chain earned Restaurant Brands - which owns the Starbucks franchise for New Zealand - $3.9 million in profit for the year to February, up 6.3 per cent on the previous year.
Restaurant Brands had an initial agreement with Starbucks Coffee for 50 outlets when it brought the brand to New Zealand in 1998.
But that number is due to be reached by the end of this financial year and Starbucks New Zealand general manager Steve Montgomery is feeling more ambitious.
“We could possibly double that and hold our own,” he says, a feat he expects would take another eight years.
The larger cities were mostly covered, and stores were now being introduced into “second tier” towns such as Gisborne, Timaru and Nelson.
The company was also planning airport stores and opening on a 24-hour basis in some locations.
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