Franchisees Find LV Isn’t Always Filled With Gold

June 20, 2006 by Mark | 0 Comments

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Business Press:

Brian Savinda looks around his empty Henderson restaurant and admits he’s rethinking his latest venture. It’s not that the Fox’s Pizza owner wouldn’t move to Southern Nevada from Pennsylvania again, but he’d be a little wiser about selecting his store location. Savinda is not alone. Franchisees are discovering that a Las Vegas Valley opening is far from a sure bet.

Opening a Fox’s Pizza in Henderson seemed like a good idea at the time because another recently opened franchise in a developing area of Summerlin had done well over the past year. However, Savinda realized, perhaps too late, that that franchise doesn’t vie for customers with established restaurants in the vicinity like his does.”Now I have second thoughts,” he said about his Sunset Road strip mall spot, not far from the Galleria at Sunset Mall and Sunset Station Hotel and Casino.
Happy Joe’s franchisees hope to be smiling all the way to the bank when sites open in the next few years.
As with most successful outlets, it’s location, location,location, and Savinda’s store doesn’t have it, being isolated at the end of the strip mall. To make matters worse, the owner picked an area already saturated with eateries. “The competition is so strong, not just from pizza, but from all food. You can get anything here.”

With thousands of people moving here every month, eateries are following. Eager franchise owners are recruiting people to run their local stores. The midwest’s Happy Joe’s Pizza & Ice Cream and California’s Melt Gelato & Crepe Cafe are among those now seeking a few good franchisees.

In Franchising in USA and/or Canada, News

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