While the video game business typically purchases rights to develop video games based on popular television programs, movies or comic books, Microsoft is turning that strategy on its head by launching the broadcast and the video game at about the same time. This is a smart idea, according to analysts.
Microsoft is introducing an entertainment franchise including games and television programming featuring characters that appeal to young consumers.
Microsoft also revealed plans for Viva Pinata. More than just a video game title, the company plans to bring living pinata animals to Saturday morning tv. The new series will be aired on the Fox network. Related merchandise is also in the works.
The goal is to offer families an immersive experience, said Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft. ‘With Viva Pinata, we are introducing a revolutionary brand that will entertain, inspire and excite kids, families and creative minds around the globe,’ he promised.
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