Uber Baby, the retail creation of Lynne Gonsior, former Senior Buyer for Marshall Fields/Macy’s, and her husband Dan, is the retail solution for parents who are looking for a one-stop, style forward place to shop for their babies and toddlers. “You won’t find the cliched baby blue and pastel pink or balloons and clowns,” Lynne asserts.Eighty percent of Uber Baby’s clothing and baby gear is exclusive, and changes on a seasonal basis. “We guarantee the most selection and the hottest merchandise,” explains Lynne. “We help parents create a baby lifestyle to grow into.”
After the sweeping successful second year of Uber Baby, the Gonsiors turned their sights on the expectant mom. “Maternity departments have been the dead zone of retail,” said Lynne. “We’ve done the fashion design and shopping for you by offering exclusive styles at reasonable prices.
There are plans for franchising both concepts across the USA, as well as additional corporate-owned stores.
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