The Syracuse area will soon be bombarded with the ‘We Buy Ugly Houses’ billboards that have flooded 250 markets throughout the U.S.
The aggressive advertising campaign signals that Dallas–based HomeVestors of America, Inc. has entered a new market, explains Dr. John P. Hayes, HomeVestors president, CEO, and chairman of the board.
About 2 months ago, HomeVestors began looking for franchise owners in Madison, Oswego, and Onondaga counties, Hayes says. At least 1 franchise should be up and running in the Syracuse area within the next 90 days, he expects. No franchise agreement has been signed yet.
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