Joey’s Only Splashes into Summer with Tasty New Menu

Franchise Wire:

Beginning June 20, Joey’s Only Seafood Restaurants rolls out its 2006 “Fresh Catch of Summerâ€? menu featuring two new items — a Bacon Chicken Salad Sandwich and a Mandarin Chicken Salad. First introduced in the summer of 2004, the “Fresh Catch of the Summerâ€? concept has become a much-anticipated seasonal staple for the franchise chain.

“We pride ourselves on our innovative summer campaigns,� says Kathy Flynn, VP Marketing. “This summer, we have really raised the bar with our new feature items that combine traditional favourites with new, more exotic tastes. Our new Mandarin Chicken Salad for example, combines the classic taste of a chicken salad with the flavour of diced mandarin oranges, and coconut garnish. We also believe that our new Bacon and Chicken Salad Sandwich is destined to become an instant summer favourite. As well, our “Fresh Catch of the Summer� menu features popular summer classics that include our great tasting Grilled Salmon and the refreshing Raz-berry Blast dessert.�

Flynn noted that the national, three-month campaign is being promoted with a new four-page feature menu as well as advertising and marketing managed by franchisees. Joey’s in-house marketing department is responsible for all of the company’s advertising and marketing materials including flyer artwork, ad slicks, and radio scripts.