There is a path on which I traveled as a franchisee and which almost every other franchisee I have ever met has also traveled. The places this path leads to are not physical, they are psychological in nature and include emotions such as hope, joy, disappointment, frustration and renewed confidence.
If you are beginning your journey into a new franchise business, chances are you will also travel along this path. And in so doing you will fall under the spell of what I have dubbed ‘The Franchise E-Factor’.
The Franchise E-factor is not a mental aberration or something to be fearful of. It is simply a natural maturing of the relationship you will have with your franchisor as you gain greater competence and confidence in running your franchise. Six distinct stages
If you have a commitment to your business and are prepared to work through the ups and downs of life as a franchisee you will travel through six distinct stages. Some people move through these stages swiftly and more or less painlessly. For others the path is frustrating and full of interpersonal strain and resentment. Some people even get bogged down half way through and decide that franchising is not for them.If you are a franchisee you may find it useful to use The Franchise E-Factor as a way of making sense of the frustrations you may feel from time to time in your role as a business owner who wants independence yet can’t quite have it. As you read through these six stages below it will become clear why this progression is called The Franchise E-Factor.
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