Wingstop began launching new 30-second TV spots in markets across the country in May. All four new commercials feature Troy Aikman, Wingstop’s spokesman and recent NFL Hall of Fame inductee.
The “Stick to Pizza? commercial features two pizzeria employees that aren’t sure what to do with an order of chicken wings. After attempting to toss the wings like pizza dough, they decide, “Maybe we should stick to pizza.?
“There seems to be a lot of restaurants getting into the wing business,? said Wingstop CEO Jim Flynn. “These new commercials are a fun way to remind consumers that if they want great chicken wings, they need to eat at Wingstop. We don’t get sidetracked with other menu items and focus all of our efforts on being The Wing Experts™.?
The new commercial “Give me a Minute? leaves Aikman with the tough decision on which is his favorite, Wingstop’s traditional bone-in wings or the new boneless wings. After taking a moment to decide, Aikman’s chance to announce his decision runs out just as the announcer ends the commercial.
Besides the made-to-order wings, their new ad entitled “FryStop? focuses on another reason why Wingstop has so many loyal customers – the fresh-cut seasoned fries. But as Aikman points out, FryStop just doesn’t have the same ring to it.
In the final 30-second spot, “Troy’s Favorites,? Aikman announces that Garlic Parmesan and Lemon Pepper are his two favorite of Wingstop’s nine secret sauces.
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