LONDON - Pizza delivery chain Papa John’s hopes to ramp up its online sales with the appointment of partnership marketing company Toucan.
Toucan will develop its online marketing activity and launch an online campaign to drive consumer traffic to the pizza delivery chain’s website papajohns.co.uk.
The site, which was relaunched recently following a major redesign, features an online ordering system. Papa John’s claims it is the only fast-food website that has an extended ordering service, which allows customers to order pizza up to 30 days in advance.
Jean-Michel Fabre, marketing director at Papa John’s, said: “Since we introduced the new online ordering functionality our online orders have doubled and the new website will help to achieve our target of 15% sales online by February 2007.”
Toucan recently won Gold at the 2006 Institute of Sales Promotion awards for its ‘Pizza loves Tabasco’ campaign.
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