Hennes & Mauritz will open four stores in the Middle East this autumn. H&M has entered into a franchising agreement with M.H. Alshaya, one of the Middle East’s leading retail groups.
Three stores will open in Dubai, two in the Mall of the Emirates, and one in Ibn Battuta. Furthermore there will be one store opening in the Marina Mall in Kuwait.
“We are very proud to open our first stores in this fast-growing region with high fashion awareness and spending power. We are convinced that we can offer our customers added value through fashion and quality at the best price. Considering M.H. Alshaya’s strategic retail presence in the region, we are confident that this partnership will provide a much-needed impetus to our growth plans in the Middle East?, says Rolf Eriksen, CEO H&M.
“This is a much-awaited time for the fashion and retail industry in the Middle East. There is a huge market potential for H&M and M.H. Alshaya enjoys the regional knowledge and retailing expertise.
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