McDonald’s today announced its sponsorship renewal as FIFA World Cup Sponsor with FIFA (Federation Internationale de Football Association), the world governing body of football, through 2014. Continuing its tradition of supporting football on both the global and grassroots levels, McDonald’s has been a longtime champion of football for more than 25 years and has served as an Official Partner of the FIFA World Cup since 1994 in the United States, 1998 in France, 2002 in Korea and Japan and 2006 in Germany.As a FIFA World Cup Sponsor through 2014, McDonald’s has global rights to both the 2010 FIFA World Cup South Africa(TM) and the 2014 FIFA World Cup(TM) yet to be selected on the South American continent, as well as to the FIFA Confederations Cups during this period. This enables McDonald’s to continue to bring the world’s passion for football to life for millions of fans as part of the company’s “i’m lovin’ it®” strategy of making stronger, more relevant connections with its customers around the world. McDonald’s sponsorship provides the opportunity to share the thrill of FIFA World Cup through special creative promotions, contests, advertisements, and in-store activation in more than 100 countries across the globe.The renewal agreement with FIFA also allows McDonald’s to continue its status as the exclusive retail foodservice operations sponsor with special advertising rights, and the sole sponsor of the McDonald’s Player Escort program for the FIFA Confederation Cup as well as FIFA World Cup. This initiative provides the once-in-a-lifetime opportunity for more than 1,400 children ages 6-10 from around the world to walk onto the field hand-in-hand with the top football players at the start of all 64 FIFA World Cup matches. In Germany, 51 countries participated in the program, which also featured special Player Escort matches held throughout the tournament.
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