McDonald’s said Monday that a strong showing by its European operations, plus increased customer demand for its breakfast offerings in the USA, led to a 5.9% increase in same-store sales for June.
The world’s biggest fast-food restaurant chain also issued a forecast for earnings for the just-completed second quarter that tops analysts’ estimates.
McDonald’s said same-store sales in the USA rose 5.2% for June and 4.2% for second quarter. Same-store sales measure sales at stores open at least a year and are considered a good gauge of retail health.
“In the USA, McDonald’s continues to be the favored breakfast destination, and we are now attracting even more customers. This positive breakfast trend and a popular Happy Meal promotion helped drive USA comparable sales” in June, said McDonald’s Chief Executive Officer Jim Skinner.
Global same-stores sales rose 5.5% for the second quarter, and the company said it plans “initiatives surrounding menu choice, variety and value” as well as marketing to drive sales in future quarters.
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