Longer is not necessarily better. You do want to spend adequate time on key topics, however. Study the franchisor’s Uniform Franchise Offering Circular (the UFOC). It should tell you what topics are covered in the franchisee training program, how much time is spent on each topic, and whether the topic is handled in the classroom or in the field.
Field training usually consists of observing operations and conducting hands-on practice of various activities of the business at an actual location. This can be some of the most productive time you spend in training.
Though a franchisor won’t let you walk away with an operations manual while you’re in the process of learning about the company, they are likely to let you see it while you’re at their office. Take a close look at the table of contents. Chapter headings should include service details and charges, customer service approach, financial management, employee management, sales and marketing, merchandising, day-to-day operations, and inventory procedures.
Thumb through the manual to see the level of detail provided and whether it’s user-friendly and well-organized. If the ’secret sauce’ is in there, but you can’t find it, it won’t do you much good.
Find more about Franchisor’s Training.
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