The ultimate shopping experience, with ambient music, hundreds of exclusive beauty brands, tester bars and full-service salon, is heading for new international markets. Rachel Spaul discovers what Glamour Secrets has to offer serious investors.
Glamour Secrets has pioneered a chic, yet affordable, beauty superstore that sits comfortably alongside the world’s top fashion players. With premium beauty brands and services traditionally only available to consumers through salons, it has filled a market niche for leading brands at reduced prices.
Established in Canada as Trade Secrets in 1989, the brand has grown to become Canada’s largest professional retailer of its kind with 66 stores, and has expanded into the USA and Kuwait. ‘Glamour Secrets is 100% successful with no store closures,’ reports Doug Warren, Director of Franchising. ‘We have 11 multiple store owners, which is a good indication of our success, and have ventured into diverse locations including shopping centres, financial concourses and airports. This is a versatile concept suited to almost as many locations as fast food outlets.’
According to Warren, looking good is an international industry and Glamour Secrets is aiming to establish a presence in 25 countries worldwide within 10 years. Among these target markets are the UK, Ireland, France, Italy, Eastern Europe and the US, where Glamour Secrets is looking for Area Franchisees, the professional beauty services market is a US$62 billion industry (according to Mintel), and beauty is widely recognised as a recession-proof industry…
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