McDonald’s Profits From World Cup

July 26, 2006 by Mark | 0 Comments

News BBC:

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Hamburger chain McDonald’s has seen quarterly profits rise 57% as the football World Cup in Germany helped lift European sales to 10-year highs.

It also benefited from selling its stake in the Chipotle Mexican Grill chain, and strong demand for breakfasts and premium coffee in the US.

Net income was $834.1m (£452m) in the second quarter from $530m a year ago.

Sales rose 9% to $5.6bn amid signs that the firm was emerging from a number of tough years, analysts said.

Tastier times

Dan Popowics, an analyst at Fifth Third Asset Management, said that McDonald’s was taking a small amount of market share from all of its competitors, and “both from quick-service peers and more expensive formats”.

“They have items on their menu that can appeal for price-conscious consumers,” he added.

In Europe, McDonald’s sales rose by 6.3% to put in their strongest performance in a decade.

“We are pleased with Europe’s improving profitability and remain intent on building upon these strong results,” said McDonald’s chief executive Jim Skinner.

In News, Franchising in Europe

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