Wendy’s International, Inc.is creating a new area of marketing to lead innovation efforts for the Wendy’s® brand.
Ian Rowden, executive vice president and chief marketing officer, today announced the expanded role of Wendy’s marketing department with the establishment of an Innovation and Strategy group comprised of the following functions:
* Research and Development
* Strategic Insights & Innovation
* Operations Innovation“We know that innovation at all levels - from the menu to packaging to the customer experience in our restaurants - is critical to our success. Everything is now strategically linked and will work tightly together,” Rowden said.
“Over the last year, we have completely retooled and reinvigorated our menu-development process, and our product pipeline is filled with a wide array of exciting options. Now, we’re broadening this effort by creating a single team responsible for driving and enhancing innovation at all levels.”
Kerrii Anderson, Wendy’s interim chief executive officer and president, said, “We have made great strides in our marketing efforts under Ian’s leadership. The creation of the new group is an important next step as we work to strengthen our business performance and regain our position as a leader in innovation in our industry.”
A senior strategist, yet to be named, will head the Innovation and Strategy group and will report to Rowden. Reporting to the group’s leader will be three Wendy’s veterans.
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