MobileLime, the 1st company to turn the mobile phone into a marketing, loyalty and payment device, today announced that 12 Subway franchises owned by QSR Brands in Buffalo, New York are the 1st in the area to market to preferred customers in real-time by offering alerts and discount coupons via customers’ cell phones. The deployment of MobileLime’s Mobile Alerts Club offers a consumer-centric model for the use of mobile phones to build one-to-one relationships with customers while increasing store traffic and boosting promotional response in the quick serve restaurant arena.
With the Mobile Alerts Club, QSR Brands‘ customers will opt-in to the preferred program at the location(s) they frequent, allowing them to receive periodic coupons, last minute specials and event alerts directly on their cell phones. For QSR Brands, the program automatically delivers a robust, accurate database of their frequent customer base, offering a better understanding of customer preferences and buying behaviors.
‘The Mobile Alerts Club allows us to better understand our buyer’s preferences and drive traffic by communicating with them in real-time,’ said Andrew Kamps, vice president of operations, QSR Brands. ‘We are confident that this unique marketing channel will give us a considerable competitive advantage and move product with the greatest degree of planning flexibility. We hope to significantly exceed the typical 2-3% promotion response rates we typically see when using traditional marketing channels.’
‘Mobile clubs are a solid marketing channel today which, when properly employed, enable merchants to create true one-to-one relationships with their customers while increasing response rates and, ultimately, sales,’ said Robert Wesley, president and CEO, MobileLime. ‘We are excited to enter New York with a leading franchise like Subway that is always looking for a marketing edge. The Subway Mobile Alerts Club launch further demonstrates the marketing opportunities MobileLime offers businesses of all types as we continue to expand nationwide.’
Subway’s Mobile Alerts Club is available today and free to consumers. Consumers in the Buffalo area can sign up at any one of the 12 participating Subway locations or by sending a text message from their cell phone with the code ‘7299(SBWY)’ to the number 98363.
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