KUALA LUMPUR: Tun Dr Mahathir Mohamad dislikes many things about the United States, but one aspect seems to grab his attention when he was prime minister: the American franchise business philosophy.
Motivated by the American concept, which helped spur the economy, Dr Mahathir introduced franchising in Malaysia during the early 90s.
Among the franchised projects was the failed Satay Ria project.
“We started a Satay (Ria) restaurant, we had a central kitchen and three different types of gravy, but somehow we failed,� he said in his keynote address at the Franchise International Malaysia 2006 Exhibition and Conference.
Now, he is urging the Chinese to venture into franchising satay business.
“They have never really taken an interest in satay franchising. Maybe a joint venture with the Malays will be a good start,� he said. – Bernama
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