Customer, Restaurant, Integrity, Service, and Product are the things that set Bar-B-Cutie apart from its industry competitors. Attention to these details has made this 56 year old company a classic in the Nashville, TN area and have prompted single-unit franchise sales to double in the past three months. With Bar-B-Cutie expanding throughout the United States and nationwide, something must be put into place to ensure that these components continue to remain at the Bar-B-Cutie superb level.
Marketing director, Christie McFarland, came up with the name CRISP after considering what components of Bar-B-Cutie’s concept are its most valuable assets and have prospered Bar-B-Cutie’s brand from the 1950 concept to what is today. The elements of crisp: our valuable Customers, our top notch Restaurant including its charming, unique décor and its customer and employee friendly building design, the unwavering Integrity our company was founded on, the go-the-extra mile Service that we have committed to our customers for the last 56 years, and our excellent Product have brought us to where we are today. Keeping these elements superior throughout all of our stores, local as well as nationwide, will allow us to quickly propel past our competitors and emerge as a casual/fast food giant. “By developing a CRISP program, we can ensure that Bar-B-Cutie franchisees will benefit from a CRISP Bar-B-Cutie empire,� states McFarland.
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