When people think about fast food, their minds often wander to a fatty hamburger with a side of greasy french fries.
But one Waterloo smoothie store is showing that fast food doesn’t necessarily have to be bad for consumers.
Booster Juice offers customers a healthy alternative, and although it’s fast, it’s guilt free, said Waterloo Booster Juice’s co-owner, Simon Voisin.
“If we’re going to be in the food world, we want to feel good about what we’re serving,” he said.
Simon got into this business with his cousin, Frank Voisin.
They were in the market to buy a franchise. And because they had recently adopted more health-conscious lifestyles, they wanted their venture to be health related.
They finally found Booster Juice — the largest smoothie chain in Canada.They opened their first location at Kitchener’s Sunrise shopping centre in April 2005.
And when Scotiabank left the University Avenue and King Street plaza, the cousins decided they wanted to put one there as well.
“We knew we had to get into this plaza because it was too good of a location,” Simon said.
Initially, Frank manned the Kitchener store, while Simon ran the one on University Avenue, which opened a year ago.
But now Simon is overseeing both of them while Frank attends law school in London, Ont.
Although Booster Juice is a smoothie chain, the stores also sell some freshly squeezed juices, as well as wraps, paninis and quesadillas.
“About 90 per cent of our sales are smoothies though,” Simon said.
Customers choose from 30 smoothie flavours, and then add a “booster” nutritional supplement, which is mixed into the drink.
The booster is tasteless, and people have the choice of a number of supplements, including power, protein and energy.
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