After an aggressive and innovative restructuring of services and fees, Key West Inns is beginning to see the benefits of one of its most unique programs – the Franchisee Success Coach. A 23% increase in overall revenue of the chain is directly related to implementation of this initiative.
“We developed the Franchisee Success Coach to help our existing franchisees in revenue management and to conduct in house training programs,� said Neal Jackson, President of Birmingham-based Key West Inns.
Brian Robinson of Trussville, Alabama was hired to fill this position. After a few months, the Key West Inn chain rose 23% in revenue over prior year. Rick Patel who owns the Key West Inn in Tuscumbia, Alabama states that his hotel rose 33% in June of 2006 over prior year. Brian worked closely with Rick on yield management and rate analysis. All of which paid off well for that location. Rick Patel further states that “this new position has been a huge help to me and my hotel, I’m very glad that this program was started.” After many property visits and a few months in this position, Robinson states “As the individual properties become comfortable with the new features our program offers, their revenues rise. Marketing co-mingles with every aspect of hotel operations. As operations improve, the value increases, and revenue improves.
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