Street Smart Franchising

TheSOp.org:

Due to the complication of the franchise game, Joe Mathews, Don DeBolt and and Deb Percival pulled their expertise in their new book, Street Smart Franchising (Entrepreneur Press, July 2006). It does what other franchising books won’t – it reveals the challenges within the franchise game using rare stories taken straight from the trenches. In the U.S. alone, there are an estimated 2,000 different franchisors as well as more than 770,000 retail outlets. These retail outlets employ about 8 million people, and account for more than $1 trillion dollars in annual sales. Mathews and DeBolt offer an in-depth look into what happens during the investigation and ramp up of a franchise business as well as “real worldâ€? tactics and strategies for succeeding in franchising.

What makes Street Smart Franchising the most unique is it offers “street smarts� as opposed to “book smarts.� Mathews, DeBolt and Percival realize that what’s taught in the classroom doesn’t always work in real life. However, a franchisee can pick-up Street Smart Franchising and discover strategies to successfully navigate towards the next stage.