NEW YORK – Residents of the Big Apple may have believed that they had it all, but Oded Brenner and the Strauss-Elite company proved otherwise. The buzz generated from the opening of the first Max Brenner franchise in New York has yet to die down, and a second Manhattan store is already scheduled to open in another two weeks. Meanwhile, Strauss-Elite is scouting out additional American markets, and the company hopes to launch a Las Vegas branch next year.
The rapid expansion plan reflects the company’s confidence in the chocolatier. After all, Max Brenner is the first chocolate cafe in New York. Although many residents are on strict diets, they certainly will not want to forgo their city’s latest attraction.
“Almost every person who walks in asks how come no one did this before,? reports Oded Brenner from the first store, located on the southern edge of Union Square. Avital Refaeli, Strauss-Elite’s New York representative who oversaw the shop’s planning and opening, sits next to Brenner. While Refaeli handles the business end, Brenner is the brand’s creative force.
Mad Max on September 13th, 2007 at 1:30 am
Wait…Max Brenner is certainly not the “first chocolate cafe”. Not even close. Go to Google. Read the NY Times. Heck ask a pedestrian. You got about 10 landmark cafes in New York well before this joint opened. Maison du Chocolate, Jacque Torres and the original Chocolate Bar. those were the pioneers. The ones that started the revolution. Max killed whatever trend existed in the wonderful world of confections. chocolate pizza, oh please!
princess on June 16th, 2009 at 3:25 pm
I wanna ask,
did max brener interested to open a new franchise in Indonesia?