Improving drive-thru efficiency should be at the top of every operator’s “to do” list. For years, it’s been the breadwinner for quick-service restaurants, but a drive-thru line can only move so quickly. Here’s a look at what a few operator/experts are doing to increase cue speed.
Preparing for the rush
Justin Haddock, a Bojangle’s operator in Huntsville, Ala., said drive-thru service accounts for more than 50 percent of total sales and as much as 60 to 65 percent during breakfast.
Haddock’s store has a single window. When it’s busy, he’ll double up on the cash register and send order takers outside to keep the line moving.
“Somebody is outside on the headset taking orders before customers get to the menu board,? Haddock said. “We also use an order confirmation board. I think that helps cut down on mispacked orders.?
Another piece of technology Haddock relies on is a drive-thru timer.
“It will create several reports that are very helpful for me to track how smoothly each order went,? he said. “We even have weekly contests among the employees to reward who’s the fastest. Read More
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