It was never a question of whether Bill Piacenza wanted a franchise. It was just a matter of picking the right one.
Piacenza, 42, says he checked into many different companies before settling on Edible Arrangements, which sells bouquets made of fresh fruit.
The franchiser has 455 stores now or soon to be established throughout the United States, Canada, England and Puerto Rico, according to its Web site.
Piacenza, a Connecticut native whose college degree is in accounting, says he immersed himself in research, examining the company and its demographics and fleshing out his business plan.
To him, the benefits of franchising are obvious: He can profit from company support and expertise, a reputable name over his front door and a business idea that has proven successful.
“Edible Arrangements is top-notch,” says Piacenza, whose store is at 6425 N. Oracle Road. “They have hired some of the best consultants out there.”
After just a few weeks of cutting fruit into flowers and other shapes, and arranging them into bouquets, Piacenza says he is pleased with sales and that his customers are satisfied.
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