Parents: improved performance is well worth price.
Cheri Malom doesn’t want to put a price tag on her daughter Emma’s softball training. ‘It’s something she wants to do,’ Malom said. ‘I don’t want her to do it for me. I want her to do it for her. And as long as she’s going to do it, we’re going to pay.’
Velocity Sports Performance has stepped up to the plate, suspecting that Malom, of Hartford, Wis., is like other parents across the country - willing to go beyond municipal or school summer sports camps and pay more for professional instruction.
Since the company started franchising in 2002, it has established 75 facilities across North America for young athletes offering general training and sport-specific camps. It plans to have 90 by the end of this year. ‘There’s obviously a growing demand for this type of instruction,’ said Pete Mueller, who owns Velocity’s facility. ‘Parents are willing to invest in their kids.’
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