MUMBAI: In a market place where international fast-food and restaurant chains are making a beeline for the burgeoning Indian food and beverage segment, a Mumbai-based snack food chain is doing just the reverse.
Not only that, the snack food chain that entered the Mumbai market three years ago, is all set to be a pan-India brand multiplying manifold by March 2007.
Aseem Dixit, the brainchild and promoter of wraps&rolls, told DNA Money that a private limited company christened Wrapsandrolls Foods Pvt Ltd has been instituted last year to facilitate the expansion.
“A master franchisee for the US has been finalised already and we are in the final stages of discussions for Dubai and England. The international roll-out is expected to kick-start anytime after November this year,� said Dixit.
Besides finalising the franchising agreement with the existing international promoters, Dixit said the company is in discussions with potential master franchisees from Australia and New Zealand.
Kick-starting the snack food venture with an investment of Rs 2 lakh and a kiosk at High Street Phoenix in Mumbai three years ago, the brand, wraps&rolls, currently has a presence in Mumbai and Chennai with 11 and five outlets respectively.
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Wraps&Rolls Unwraps Global Franchise Plan
September 11, 2006 by Mark | 2 Comments
In Franchising Worldwide, News
yogesh kamlakar deorukhkar on August 8th, 2007 at 7:20 am
TO THE CONCERN PERSON OF WRAPS&ROLLS . I AM INTERESTED FOR WRAPS&ROLLS FRANCHISE IN THANE AREA. SO KINDLY SEND THE ADDRESS OF YOUR OFFICE .
shafique mirajkar on March 17th, 2008 at 12:52 am
RIGHT KNOW I M IN A MOBILE BUSINESS AND I M SEEING TO CHANGE THE BUSINESS AND WANTS TO SHIFT TO FAST FOOD BUSINESS I HAVE A SMALL SHOP IN GOOD LOCATION WANTS TO KNOW REGARDING WRAPS & ROLLS FRANCHISE
AREA GOVANDI -MUMBAI 43 MY CONTACT NO 9821747786